Corporate Strategy Essay Example | Topics and Well Written Essays - 3250 words

Corporate Strategy - Essay Example(Andrews, 1997).To properly formulate its corporate schema, an organisation essential assess its organisational strengths and weaknesses, as well as its environmental threats and opportunities, which will enable it choose among alternative courses of action. (Hofer and Schendel, 1984) cited in Schneider, (1998). This indicates that an organisation must perform a SWOT (strengths, weaknesses, opportunities and threats) analysis prior to formulating corporate strategy. A cast of factors have been identified as having an effect on corporate strategy formulation for example, Kets de Vries and Miller (1984) advert that managerial personality and experience is an important determinant of the strategy formulation process Janis (1972) considers group kinetics as an important factor affecting the formulation of corporate strategy while Frederickson (1984) Lyles and Mitroff (1985) suggest that organisational anatomical structure plays an important role in strategy formulation.Within the context of todays global competition, businesses and firms no-longer make out as individual companies but try to corporate with other businesses in their activities (Wu & Chien 20072). These researchers went further to argue that, this strategy has become quite common in many businesses including the retail clothing chain stores. The conventional upright piano integrated company based business model is gradually being replaced by collaborative birth between many fragmented, but complementary and specialized value stars and constellation (Wu & Chien1). The next section provides a brief history of Sony Ericsson and its activities.According to the company annual review report, Sony-Ericsson emerge from the merger of two entity, in October 2001, Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. This was due to expected